Kellogg's faces criticism for "shrinkflation" as it reduces Corn Flakes box sizes without lowering prices.

Kellogg's has faced backlash over reduced Corn Flakes box sizes, with a 720g box now 670g and 500g boxes shrinking to 450g. Although Tesco maintains the same price, consumers argue they are paying more for less. Kellogg's attributes the changes to increased production costs, and while Morrisons lowered prices, other retailers, like Tesco, did not. This is an example of "shrinkflation," where brands decrease product sizes while keeping prices the same, ultimately increasing consumer costs.

August 16, 2024
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