Legendary cricketer Sachin Tendulkar launches sports athleisure startup, SRT10 Athleisure Pvt Ltd, with affordable pricing and local manufacturing.

Legendary cricketer Sachin Tendulkar, along with former Swiggy executives Karthik Gurumurthy and Karan Arora, is launching a sports athleisure startup, SRT10 Athleisure Pvt Ltd. The brand aims to compete with top sports brands like Nike with affordable pricing and local manufacturing to align with government policies promoting domestic production. This venture is part of a growing trend of celebrities establishing their own businesses, with athletes and entertainment figures investing in various startups.

August 14, 2024
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