Aditya Birla Group's TMRW House of Brands invests Rs 125 crore in fashion brand WROGN, co-founded by Accel and cricket star Virat Kohli.
Aditya Birla Group's TMRW House of Brands invests Rs 125 crore in fashion brand WROGN, co-founded by Accel and cricket star Virat Kohli, aiming to expand its target of Rs 1,500 crore turnover in the next five years. WROGN offers casual wear, footwear, and accessories with bold prints, vibrant colors, and streetwear influences. TMRW's investment aims to support WROGN's innovative disruption in the fashion industry.
June 19, 2024
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