Apple's Vision Pro mixed-reality headset, launched in February, is not expected to reach 500,000 sales this year, with domestic sales dropping 75% in the current quarter.
Apple's Vision Pro, the company's first major mixed-reality headset, is not expected to reach 500,000 sales this year, according to market research firm IDC. Launched in the US in February, the $3,500 device has not sold 100,000 units in a quarter since its launch, with domestic sales expected to drop 75% in the current quarter. Sales may not pick up significantly over the coming year, and interest is expected to be rekindled with the release of a cheaper model in 2025.
July 11, 2024
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