Apple reassesses Vision Pro headset strategies amid Meta competition, considering lower-cost models and smart glasses.

Apple is reassessing its Vision Pro headset lineup in response to competition from Meta's Quest devices. The company is considering several strategies, including a lower-cost model, a smart display approach, and the development of smart glasses. The upcoming Vision Pro 2 is expected to feature enhanced performance with the M5 chipset and improved AI capabilities. Apple aims to balance cost and functionality to remain competitive in the mixed-reality market.

September 29, 2024
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