Direct Line launches brand on price comparison websites, introducing new motor insurance products.
Direct Line, one of the UK's largest motor insurers, is launching its brand on price comparison websites for the first time. The move comes as the company aims to increase consumer choice and expand product offerings, appealing to the 90% of customers who use comparison sites to make insurance decisions. Direct Line plans to introduce a new suite of motor insurance products specifically designed for these platforms.
July 10, 2024
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