Belgian insurer Ageas made a £3.1bn takeover bid for UK's Direct Line Insurance, which was previously rejected.

Belgian insurer Ageas made a £3.1bn takeover bid for UK's Direct Line Insurance Group Plc, which was rejected earlier this year. Ageas, led by CEO Hans De Cuyper, operates in countries like Belgium, France, and Portugal. Following the bid, Direct Line's shares rose 16%, and the company has a market value of around £2.4bn. Adam Winslow, former Aviva PLC UK boss, is set to join Direct Line as CEO.

February 28, 2024
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