2024 Cannes Lions Festival featured Toys 'R' Us debuting a first-use Sora film, created with OpenAI's text-to-video tool.
2024 Cannes Lions Festival saw Toys 'R' Us debut a 66-second film created using OpenAI's text-to-video tool, Sora. The film, showcasing the toy store's founder and giraffe mascot, is believed to be the first to use Sora technology. OpenAI's AI model, Sora, is capable of generating realistic videos from text prompts, with the potential to disrupt digital entertainment.
June 25, 2024
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