2/3 of children's blue/white/grey swimsuits pose a safety risk underwater, prompting On The Beach's petition with Olympic swimmer Rebecca Adlington.

2/3 of children's swimsuits in blue, white, or grey colors pose a safety risk, as they become almost invisible underwater. On The Beach, a package holiday specialist, launched a Change.org petition with Olympic gold medalist Rebecca Adlington, urging the government to review legislation on selling these colored swimwear to children. The company conducted a study that showed these colors were nearly invisible at a depth of 2 meters.