2024 Golden World Award finalist: Nigeria Customs Service's "100 Days of Impactful PR" led by Comptroller General Bashir Adeniyi.
Nigeria Customs Service (NCS) Comptroller General Bashir Adewale Adeniyi's PR campaign, "100 Days of Impactful PR at Customs Service," is a 2024 Golden World Award (GWA) finalist. Adeniyi's strategies raised awareness of the new Customs Act, improved revenue collection by 75%, and aligned NCS with President Tinubu's priorities. His efforts were documented in the forthcoming book "Impactful PR in Customs Management."
June 22, 2024
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