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Costco introduces flexible plastic bags for rotisserie chickens, facing customer dissatisfaction due to grease leaks and quality issues.
Costco introduces flexible plastic bags for rotisserie chickens to reduce packaging & environmental costs, but faces dissatisfaction from customers due to issues with grease leaks & difficulty in checking quality.
The new packaging resembles those used by Walmart & Whole Foods, replacing hard plastic containers.
The change highlights the importance of understanding consumer preferences when making packaging changes.
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Costco presenta bolsas de plástico flexibles para pollos asados, enfrentando la insatisfacción de los clientes debido a fugas de grasa y problemas de calidad.