Costco introduces flexible plastic bags for rotisserie chickens, facing customer dissatisfaction due to grease leaks and quality issues.

Costco introduces flexible plastic bags for rotisserie chickens to reduce packaging & environmental costs, but faces dissatisfaction from customers due to issues with grease leaks & difficulty in checking quality. The new packaging resembles those used by Walmart & Whole Foods, replacing hard plastic containers. The change highlights the importance of understanding consumer preferences when making packaging changes.

June 20, 2024
4 Articles