American wineries face decreased demand, prompting calls for consumers to "buy American" to support the industry.

American wineries face a struggle with a glut of global production and decreasing consumption, as wine consumption fell 13% from peak figures in 2007. Wine sales have faltered in the US, where the number of wineries has increased 4% annually since 2010. Winemakers like Patrick Cappiello are urging consumers to "buy American" for two months to support domestic vineyards and avoid business closures.