American wineries face decreased demand, prompting calls for consumers to "buy American" to support the industry.
American wineries face a struggle with a glut of global production and decreasing consumption, as wine consumption fell 13% from peak figures in 2007. Wine sales have faltered in the US, where the number of wineries has increased 4% annually since 2010. Winemakers like Patrick Cappiello are urging consumers to "buy American" for two months to support domestic vineyards and avoid business closures.
June 20, 2024
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