NBA stars, including Carmelo Anthony, Steph Curry, and Kevin Durant, have entered the wine industry, with Anthony launching his own brand, VII(N) The Seventh Estate, in partnership with Robert Mondavi Winery.
NBA stars like Carmelo Anthony, Steph Curry, and Kevin Durant have embraced wine culture, with some even owning their own labels. The league's interest in wine has led to business deals such as the NBA's first-ever wine sponsorship agreement with Kendall-Jackson Winery in April. Carmelo Anthony has launched his own wine brand, VII(N) The Seventh Estate, in collaboration with Robert Mondavi Winery, with their first wine, Ode to Soul, a bold dry red.
June 07, 2024
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