NBA star Jaylen Brown launches affordable sneaker brand, 741, after rejecting $50 million in endorsements.
Jaylen Brown, Boston Celtics star and NBA MVP, has launched his own sneaker brand, 741, after rejecting $50 million in endorsements. The brand symbolizes spiritual awakening and new beginnings, aiming to disrupt the traditional endorsement model by emphasizing ownership and value. 741 will offer affordable performance sneakers, with prices at least 40% lower than competitors. Brown's venture also seeks to create job opportunities in underserved communities and promote athlete empowerment.
September 25, 2024
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