Bangalore-based startup ProRata launches a co-ownership model for luxury off-roading cars in India.
Bangalore-based startup ProRata launches co-ownership model for premium, luxury, off-roading cars in India, democratizing access to premium vehicles. Each car is divided into 12 tickets of ownership, allowing users to access the car for 30 days per ticket per year over five years. The company plans to scale operations in major cities and introduce more premium car models. Founder Sanjeev Kumar Jain aims to upgrade middle and upper-middle-class lifestyles with this innovative solution.
June 06, 2024
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