95% of passenger cars to have embedded internet by 2030, raising data privacy concerns with potential $250-400bn annual revenue from car-data monetization.
95% of passenger cars sold by 2030 are expected to have embedded internet connectivity, raising data privacy concerns. Car-data monetization could deliver $250bn-$400bn in annual revenue by 2030, enabling functions like safety, security, predictive maintenance, but also collecting, sharing, or selling driving habits and personal info. Privacy concerns arise as reports show car companies sharing driver data with insurers. Most car manufacturers provide opt-out options for unnecessary data sharing, but these settings are often hidden within menus.
March 23, 2024
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