Japan's high-tech toilets, popular in 80% of homes, gain global popularity, with overseas revenue doubling since 2012.
Japan's high-tech toilets, popular in 80% of homes, gain global popularity, with overseas revenue for the high-end bidet toilets nearly doubling since 2012. Japanese company TOTO, a pioneer in electric bidets, attributes the growth to the pandemic, which drove a home-renovation boom and increased demand for germ-free alternatives to toilet paper. Sales in the Americas are expected to grow by 19% in the next two years.
June 02, 2024
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