5M Canadians still smoke; tobacco company launches "Unsmoke" Canada initiative in 2019, aiming for a smoke-free Canada.

5M Canadians still smoke despite government efforts; tobacco company launches "Unsmoke" Canada initiative in 2019, aiming to rid smokers' lives of cigarettes, urging non-smokers not to start and smokers to quit or change habits. Despite the message not being expected from a tobacco company, the goal is to achieve a smoke-free Canada faster.