Social media influencers demand payment for positive reviews or criticism of Indian films.
Indian filmmakers face a new challenge as social media influencers demand money for positive reviews or criticize films for a fee. The rise of 'blue tick' verified social media accounts has increased the number of self-styled film critics. Producers and stars seek judicial intervention to address the issue, as they now have to pay influencers to remove negative content about their films.
April 28, 2024
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