Indian film industry experiences 30% Q1 FY2024 box office revenue decline, prompting Karan Johar's call to shift perceptions of theatrical success and focus on film performance beyond multiplexes.
Indian film industry faces 30% decline in Q1 FY2024 box office revenue; Karan Johar highlights the necessity for a shift in how theatrical success is perceived, as audiences' tastes have become more definitive and the cost of filmmaking has increased. Most reputable actors demand high fees, leading to actors being paid Rs 35 crore but securing a Rs 3.5 crore opening. Johar emphasizes that films must perform at A, B, and C centres, beyond just multiplexes.
July 06, 2024
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