iQiyi, China's 'Netflix', shifts focus to cater to aging population by 2033, leveraging AI for content efficiency.
iQiyi, China's 'Netflix', is shifting its focus to cater to the country's ageing population, as estimates predict one-fourth of China's population will be elderly by 2033. The video streaming platform is also leveraging artificial intelligence to boost content production efficiency. CEO Gong Yu revealed these plans at the company's annual conference, emphasizing the importance of serving an older user base.
April 23, 2024
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