49.6% of global internet traffic in 2023 was from bots, an increase of 2%, with 32% bad bots leading to a 10% rise in account takeover attacks.

49.6% of global internet traffic in 2023 was from bots, a 2% increase from the previous year, according to Imperva's report. Bad bots accounted for 32% of traffic, up from 30.2% in 2022. This increase in malicious bot activity has led to a 10% year-on-year rise in account takeover attacks. Bots now represent almost half of all internet traffic, with the highest levels of bad bot traffic seen in Ireland, Germany, and Mexico.