Kraft Heinz installs "ketchup relief" stations outside non-serving Chicago hot dog eateries.
Kraft Heinz installs ketchup dispensers outside Chicago hot dog restaurants that don't serve its product. The "ketchup relief" stations will have a sign encouraging people to "smack for HEINZ," with packets of ketchup falling out. This campaign aims to address Chicago's traditional dislike of ketchup on hot dogs, with 88% of people preferring Heinz Ketchup when eating out.
March 29, 2024
4 Articles