H&M delays Spring/Summer campaigns due to Red Sea crisis-induced shipping delays.

H&M, the world's second-largest listed fashion retailer, delayed the start of some Spring/Summer campaigns to adjust to shipping delays caused by the Red Sea crisis, according to CEO Daniel Erver. The extent of the delay varies by country but could be around two weeks in some markets. Shipping firms have avoided the Suez Canal due to militant attacks, causing vessels to be rerouted and increasing freight costs and delays in the arrival of clothes and shoes in Europe from factories in Asia.

March 27, 2024
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