6th India Protection Quotient (IPQ) survey by Max Life Insurance shows South Zone leading in financial security, with 80% urban residents insured.

6th edition of India Protection Quotient (IPQ) survey by Max Life Insurance reveals South Zone leads in financial security, with 8 in 10 urban residents insured. The survey, conducted in partnership with KANTAR, covers 4,700 respondents across 25 Indian cities. Key findings include a Knowledge Index at 65 points (up 8), life insurance ownership at 80% (up 2%), and security levels at 77% (equal to IPQ 5.0).