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flag India's insurance sector has limited interest in pure risk policies due to societal discomfort, consumer preference, and intermediary factors.

flag JM Financial's report reveals India's insurance sector has limited interest in pure risk policies due to societal discomfort in discussing death, consumer preference for survival benefits, and intermediaries' lower interest in long-term policies. flag Despite low sum assured per person (Rs 143,000) and a 0.2% CAGR in new policies over FY18-FY23, the sector shows growth potential compared to countries like Singapore, Japan, and the USA.

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