2024 CUNA Diamond Award in "Point of Sale Display and Retail Merchandising" category won by GECU's Neighborhood Branch in East El Paso, Texas.
Retail transformation firm DBSI announces that its client, GECU, has received a 2024 CUNA Diamond Award in the "Point of Sale Display and Retail Merchandising" category for the exceptional design and functionality of GECU's Neighborhood BranchSM in East El Paso, Texas. The award-winning branch was a result of GECU's partnership with DBSI to transform a 2,200-square-foot location, aiming for an innovative, member-focused, and digitally forward experience.
March 20, 2024
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