Zomato launches 'Pure Veg Fleet' to separate vegetarian food deliveries from non-vegetarian ones.

Zomato has launched its 'Pure Veg Fleet' to separate vegetarian food deliveries from non-vegetarian ones, using green delivery boxes and a separate fleet to cater to customers with a 100% vegetarian dietary preference. The move follows user feedback highlighting the importance of how food is prepared and handled for vegetarians, and the 'Pure Veg Fleet' exclusively delivers orders from vegetarian restaurants without handling non-vegetarian meals.