Zomato rebrands "pure veg" delivery fleet due to caste connotations controversy.
Twinkle Khanna addressed the controversy around Zomato's separate "pure veg" delivery fleet with green jerseys, stating that the company's attempt to cater to an unfulfilled need faced backlash due to the term's caste connotations. She emphasized the importance of effective communication to prevent misunderstandings. Zomato eventually rebranded the service as "veg only" and dropped plans for green uniforms, opting for their regular red attire.
April 01, 2024
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