The ACCC investigates Australia's search market quality and competition due to declining search service quality and generative AI rise.

The Australian Competition and Consumer Commission (ACCC) is investigating the quality of Australia's search market and its competition landscape, citing the decreasing quality of search services and the rise of generative AI as reasons. The ACCC has released an issues paper seeking views on competition in general search services, search quality trends, and the impact of regulatory and industry developments, including overseas choice screens and the emergence of generative AI. The investigation will inform the ACCC's ninth report, due by September 30, and will also examine legislative reforms in the European Union, United Kingdom, and other jurisdictions affecting search engines.

March 17, 2024
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