Bunnings overtakes Woolworths as Australia's most trusted brand, per Roy Morgan Research.
Bunnings has dethroned Woolworths as Australia's most "trusted" brand, according to recent Roy Morgan Research trust rankings. Cost-of-living pressures have put supermarkets under public scrutiny, causing Woolworths to slip to second place. Brand trust is essential for organizations as it impacts customers' decisions to choose one brand's products or services over another.
March 15, 2024
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