Small business owners remain optimistic about growth in 2024 despite facing challenges.

Small business owners remain optimistic about growth in 2024 despite facing challenges such as higher costs and difficulty retaining qualified workers. A new survey by American Express reveals that 85% of small businesses surveyed are satisfied with their business success, and 86% achieved their 2023 business goals. Despite concerns about a volatile economy, polarizing elections, and declining sales, 71% of respondents are optimistic about their business this year.

February 27, 2024
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