Flavored nicotine pouches, marketed as safe vaping alternatives, are promoted on social media by major tobacco companies amid youth access restrictions.

Flavoured nicotine pouches are being marketed to young people on social media platforms like TikTok and Instagram, with some influencers claiming they are a safe way to quit vaping. Manufactured by major tobacco companies like Philip Morris International and British American Tobacco, the products' promotion comes amidst increased government reforms to restrict access to vaping products for youths.

February 25, 2024
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