South Dakota's Department of Tourism debuts its first Super Bowl commercial, "Travel South Dakota," featuring Nine Days, to promote state attractions beyond Mount Rushmore.

South Dakota's Department of Tourism is set to make their debut with a Super Bowl commercial, which airs during the Big Game. The ad, titled "The Mount Rushmore of commercials," aims to showcase the state's offerings and remind viewers that there's more to explore beyond Mount Rushmore. In collaboration with one-hit wonder band Nine Days, the commercial features a reworked version of their hit song "Absolutely (Story of a Girl)" as the "Story of a State." The 30-second commercial will debut in priority markets such as Denver, Colorado, and Minneapolis, Minnesota, with a 60-second cut airing in additional markets.

February 11, 2024
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