Oklahoma's 988 Mental Health Lifeline debuts Super Bowl commercial promoting mental health support, targeting high-risk male demographic with federal funds.

Oklahoma's 988 Mental Health Lifeline is set to debut its Super Bowl commercial on Sunday, aimed at promoting mental health support and destigmatizing the act of seeking help. Utilizing federal funds, the commercial, created by actor and director Paul Scheer, targets a demographic of males aged 34 and older, who experiences the highest suicide rates, in an attempt to reach out to those struggling with mental health issues.

February 10, 2024
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