St Pierre launches campaign to improve pronunciations of foreign food words after survey reveals British embarrassment.

A recent survey of 2,000 British adults showed that many struggle with pronouncing foreign words like "hygge," "quinoa," and "croissant." Three out of ten Brits frequently mispronounce such words, with 53% feeling embarrassed when they do. To help, bakery brand St Pierre launched the "Eat Avec Respect" campaign to encourage embracing cultural diversity through food and improving pronunciation skills.

3 months ago
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