Makeup artist Alexandra Rutkay's diaper bag business, Citymouse, has earned nearly $600K this year.

Alexandra Rutkay, a 41-year-old makeup artist, launched Citymouse in June 2022, selling stylish cross-body diaper bags. The side hustle has generated nearly $600,000 this year. Rutkay's husband now runs the business full-time, handling logistics and customer service. She emphasizes the importance of consistency, pivoting when needed, and focusing on emotional connections with the product.

November 23, 2024
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