Varun Beverages Zimbabwe partners with Econet Wireless for a "Peel and Win" promotion on Pepsi, Mirinda Orange, 7Up, and Mountain Dew.

Varun Beverages Zimbabwe has teamed up with Econet Wireless for a "Peel and Win" promotion, encouraging sales of its 2-litre bottles of Pepsi, Mirinda Orange, 7Up, and Mountain Dew. Purchasers with a yellow promotional strip will receive Econet airtime and SMS rewards. Since 2017, the company has invested $150 million locally and can produce 100 million bottles monthly. It also plans to manufacture Simba snacks, potentially creating 2,000 new jobs.

October 10, 2024
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