Australian almond industry launches marketing campaign and growth initiatives.
The Australian almond industry is set to enhance growth with a new marketing campaign titled "Love Almonds - they'll love you back," featuring a mascot and benchmarking tools. As the second-largest global producer, Australia accounts for 7% of almond production. Key initiatives include addressing aging plantings, focusing on the Indian market, and developing a leadership course along with study tours to Spain and California to foster future industry leaders.
6 months ago
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