Nestle discontinues Smarties Buttons, focuses on core line, introduces Smarties Elf Treats.
Nestle has confirmed the discontinuation of Smarties Buttons, a chocolate product launched in the UK in 2020, to concentrate on its core Smarties line. Despite positive customer feedback, availability has been limited. In place of Smarties Buttons, Nestle will introduce the new Smarties Elf Treats giant tube for the upcoming Christmas season. This decision is part of a broader product range reduction by the company.
October 05, 2024
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