Comedian Kate McKinnon stars as Susan Toothbrush in Philips Sonicare's "Sonicare Switch" oral care campaign.

Comedian Kate McKinnon has launched a new ad campaign for Philips Sonicare, promoting the switch from manual to electric toothbrushes. In the "Sonicare Switch" campaign, McKinnon portrays Susan Toothbrush, a character designed to inform and entertain about oral hygiene. The campaign features various Sonicare models and will be visible across multiple platforms in the U.S. and Canada, aiming to enhance awareness of effective oral care.

October 01, 2024
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