Unaffiliated Sydney pop-up sells Crumbl Cookies, imported from Hawaii, at higher price than US.

A Crumbl Cookies pop-up in Sydney, organized by the TikTok account @crumblsydney, disappointed fans when they learned it was not affiliated with the US company. The cookies, flown in from Hawaii, were sold for $17.50 each, significantly higher than the US price. Crumbl founder Sawyer Hemsley warned fans about the pop-up's legitimacy, while the organizers claimed they aimed to share the cookies with Australian fans without intending to profit, despite incurring high costs.