Netflix experienced a threefold increase in cancellations to 2.8% in July 2021, after co-founder Reed Hastings endorsed Kamala Harris and donated $7M.
Netflix faced a significant spike in cancellations after co-founder Reed Hastings endorsed Kamala Harris and donated $7 million to her presidential campaign. This surge, reported by Antenna, nearly tripled the average cancellation rate to 2.8% in July 2021, peaking on July 26. The backlash, particularly from Trump supporters, led to the trending hashtag #CancelNetflix. The long-term impact of this incident remains unclear as Netflix prepares to release its Q3 results.
September 30, 2024
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