Katy Perry performed a 15-minute pre-show at the AFL grand final wearing outfits from Australian designers, leading to a sales boost.
Katy Perry performed a 15-minute pre-show at the AFL grand final, wearing outfits from Australian designers Christopher Esber, Toni Maticevski, Ruby Pedder, and Alix Higgins. Her performance, viewed by 100,000 attendees and promoted to her 205 million Instagram followers, resulted in increased sales for the designers. However, Higgins indicated that the sales boost is insufficient to fully sustain their businesses, highlighting both the opportunities and challenges of such collaborations.
September 30, 2024
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