Paramount Global considers ending partnership with Nielsen over significant price increases.
Paramount Global is contemplating ending its partnership with Nielsen as they negotiate a contract renewal before Monday's deadline. Paramount's advertising president, John Halley, indicated that while they prefer to continue the relationship, they seek cooperation from Nielsen due to significant price increases for their services. Halley noted that costs have increased fivefold as a percentage of Paramount's ad revenue since their partnership began, making the demands seem unreasonable.
5 months ago
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