70-year-old Canadian retailer Harry Rosen invests $50m to modernize 14 stores, expand product range, and adapt to changing men's fashion trends.

At 70, Canadian menswear retailer Harry Rosen is reinventing itself with a $50 million investment aimed at modernizing its 14 stores and expanding its product range. Under President Ian Rosen, the brand adapts to changing men's fashion trends by incorporating casual elements into its offerings. The company seeks to attract younger customers while retaining its loyal base, recognizing the shift towards versatile, "dressy casual" styles in men's wardrobes.

September 23, 2024
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