Taco Bell lobbied to move National Taco Day to the first Tuesday of October, aligning with Taco Tuesday.

Taco Bell has successfully lobbied to move National Taco Day to the first Tuesday of October, ensuring it aligns with Taco Tuesday. Previously on October 4th, the day’s infrequent celebration drew criticism. Taco Bell plans "Tuesday Drop" events throughout October, offering deals for rewards members and social media followers. The Taco Day tradition dates back to the 1960s in Texas and has recently been revitalized as part of Taco Bell's efforts to promote Taco Tuesday.

September 17, 2024
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