Mahesh Babu's GMB Entertainment invests in Fitday, a Hyderabad-based nutraceutical startup.

Mahesh Babu's GMB Entertainment has invested in Fitday, a Hyderabad-based nutraceutical startup with products aimed at healthy snacking. While the investment amount remains undisclosed, Fitday plans to expand its presence in retail, educational institutions, and corporate sectors. The Indian nutraceutical market is projected to grow at a 20% CAGR, reaching a ₹2.5 lakh crore opportunity by 2026, fueled by rising health awareness and disposable incomes.