Dusit Hotels and Resorts partners with Generator/Freehand Hotels for global expansion.

Thailand-based Dusit Hotels and Resorts and Generator/Freehand Hotels form a strategic partnership to expand their global reach. Dusit will leverage Generator/Freehand's lifestyle hybrid model in Europe, the USA, and the Middle East, while Generator/Freehand will introduce Dusit's brands to key Asian destinations. The partnership aims to enhance their presence in the hospitality sector without compromising their existing brand portfolios.