2024 US presidential campaigns emphasize storytelling through personal narratives and cultural references, with Democrats focusing on multiculturalism and Republicans on traditional values.

2024 US presidential campaigns center around the concept of "storytelling", with both Democratic and Republican parties using personal narratives and cultural references to connect with voters. The "American story" is being reframed by both parties in different ways: Democrats focus on a multiracial, multicultural future celebrating individual struggles and hard work, while Republicans look to traditional American values and the country's glorious history. Both parties use character-driven narratives to convey their visions, with the goal of appealing to "regular" Americans. Democratization of storytelling through social media platforms has made it more challenging to create a unifying American story, but it also allows for a wider range of perspectives to be heard.

August 25, 2024
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